Patagonia's Capilene Air Brochure

Print Production / Layout Design / Advertising

Brief
In this project, I designed a brochure for Patagonia's most innovative clothing line, the Capilene Air, in this student project. The Capilene Air clothing line is made seamlessly with a 3D-knitted printer. The need was for a brochure Patagonia will send to their valued customers and outdoor enthusiasts.

Inspiration
From studying Patagonia's brand identity and its core target community, Patagonia embodies a clean, friendly, and minimal feel. Patagonia's core community composes of outdoor enthusiasts who love sharing their adventures and the gear used on the excursion.

Concept
To showcase the innovative new product line and appeal to the customer base, I designed a brochure with a core theme of "Warmth from the Cold." Throughout the brochure, I wanted the reader to feel they are in cold harsh conditions and have feelings of warmth and comfort from bright eye-catching colors.

Tools
Pen and Paper / Adobe Photoshop / Adobe Illustrator / Adobe Indesign

Concept Sketches

Ideating possible brochure designs conveying the clothing line qualities of clean, seamlessness, and adventure.

Brochure Sleeve

Booklet Spread Layout