Night

Market

ADVERTISING & PRODUCT CAMPAIGN

The Night Market launched to promote AMC Networks' successful adaptations of Anne Rice's Immortal Universe, Interview with the Vampire and the Mayfair Witches. By playing off the rules of immortal creatures, like vampires and witches, we launched an exclusive shop featuring exclusive products from Anne Rice's Immortal Universe opening from sunset to sunrise (7P - 7A).

To ensure the launch of this exclusive shop felt just as immersive and seductive as the AMC Networks shows themselves, we leveraged this unique nocturnal window to transform a standard online store into a mysterious, appointment-viewing digital destination. To communicate this vision, we crafted a dynamic strategy deck that not only showcased the visual identity of the shop but also outlined a clear roadmap for building sustained momentum and fan hype leading up to the launch.

CLIENT
AMC Networks

TYPE

Presentation Design

Brand Merchandising

Display Ads

Product Design

To build excitement and secure key promotional partnerships for upcoming series within the Anne Rice universe, I designed a high-impact pitch deck tailored for prospective collaborators. The presentation paired sharp market positioning with an engaging visual narrative to detail the franchise's cultural momentum and outline our strategy to harness audience buzz through the exclusive Night Market.

Ahead of the thrilling season finale of Anne Rice’s Interview with the Vampire, we connected with fans across multiple channels to invite them into the world of the Night Market. We designed an experience rooted directly in the show’s lore. The Night Market unlocked only after dark to be only accessible from sunset to sunrise. This playful constraint turned shopping into an event in itself, building genuine excitement and a memorable sense of community among dedicated viewers.