The Walking 

Dead Campaign

ADVERTISING STRATEGY & CAMPAIGN

With the final season of The Walking Dead quickly approaching, we started strategizing on how to reach fans and audiences to build high tune-in rates across linear and digital media.

We connected with audiences across different platforms and avenues through targeted ads, display booths at Comic-Con, social posts, and collaborations with other brands. To bring it all together for the finale, we launched a TWD (The Walking Dead) documentary celebrating TWD fans across the globe garnering hype for the season finale. We ended the final season with an exclusive screening of The Walking Dead finale at the Orpheum Theatre in Los Angeles where fans can win tickets to the exclusive screening with an art contest in collaboration with Canva.

CLIENT

AMC NETWORKS

TYPE

Advertising Integration

Brand Strategy

Digital Design

Print Production

Fan Activations

In preparation for the final season of The Walking Dead, we strategized to reach wider audiences and reward TWD fans. With a focus on celebrating TWD fans, we plan to promote the final season through various content and brand-partnered activations.

We launched a series of ads featuring a documentary dedicated to TWD fans. The heartwarming documentary follows the fans of TWD, a father-son duo, as they visit the real-life locations from the show they watch. With fans expressing their love for the show and characters, and the difficulty in saying "goodbye."

Brand Collaborations

AMC Networks collaborated with various brands through social posts and event activations to interface with fans of the TWD Universe.

Season Finale Fan Contest

Ending with a bang! We captured opportunities for the season finale with a branded art contest for fans to win exclusive tickets to the TWD finale event and after-party at the Orpheum in Los Angeles!

Through collaborating with Canva and Twitch, we were able to expand our reach and reward our TWD fans.

With the build-up to the final season of The Walking Dead, we reached fans and audiences through an exclusive series, Show Me More: The Walking Dead. Through targeted ads, we launched a series of ads running across different platforms to promote the show. The Show Me More series complements interest in the TWD franchise while reminding fans the show is not over with The Walking Dead Universe spinoffs.