Urblea

Plant Shop

BRANDING

Meet Urblea, a charming online boutique specializing in young houseplants and established cuttings! The brand aims to radiate a genuine love for greenery and highlight the rewarding journey of nurturing a tiny sprout into a flourishing plant.

Urblea is a brand that aims to promote the benefits of caring for houseplants and the rewarding feeling of watching a young plant mature. Not only is Urblea a place to purchase plants, but a haven to educate oneself about the plants they buy. From Urblea's core values, a brand identity was created where anyone looking to get into plants will feel welcome and come out confident. 

CLIENT
Urblea Plants

TYPE

Branding Identity

Brand Strategy

Packaging Design

Brand Messaging

UX & Wed Design

YEAR
2021

The naming of Urblea comes from the combination of two words: urban and leaves.

Using Urblea's core themes of friendliness and growth, I designed a logo of a budding sprout to represent how one can start from nothing and grow into something beautiful. The brand's color palette provides vigorous energy and blossoming knowledge.

Plant Care Iconography

Packaging that brings joy and excitement one would feel when receiving a new houseplant. Through a muted complementary color, the playful copy on the packaging pops out and demands attention. Since Urblea positions itself as selling young plants, each box has a fun and playful message aligning with the joy of being a new plant parent.

With every order, Urblea places little collectible cards for each plant ordered to help the new plant owner start strong.

Following the Urblea brand, the website and socials are concise with ease of use in mind. The site incorporates concepts of tranquility, friendliness, and minimalism. The Urblea site aims to be the one-stop shop for houseplants, plant knowledge, and accessories.