Urblea Plant Shop

BRANDING

Meet Urblea, an online boutique specializing in young houseplants and established plant cuttings. The brand aims to radiate a genuine love for greenery and highlight the journey of nurturing a tiny sprout into a flourishing plant for budding green thumbs. 

Urblea is a brand that aims to promote the benefits of caring for houseplants and the rewarding feeling of watching a young plant mature. Not only is Urblea a place to purchase plants, but a haven for education about the plants bought there. From Urblea's core values, a brand identity was created where anyone looking to get into plants will feel welcome to explore and come out confident. 

Urblea, born from the words "urban" and "leaves," is designed to make plant parenthood accessible, educational, and joyful. Recognizing that beginners often feel intimidated, I rooted the brand strategy in friendliness and growth. This begins with a budding sprout logo to symbolize the journey from nothing to something beautiful and an energetic color palette that allows playful packaging copy to pop. By pairing thoughtful physical touchpoints, like collectible plant care cards, with an easy-to-navigate e-commerce site, the identity provides a seamless, encouraging journey from the moment of purchase to daily cultivation.

CLIENT
Urblea Plants

TYPE

Branding Identity

Brand Strategy

Packaging Design

Brand Messaging

UX & Wed Design