Snap

Ghost Frames

BRANDING

During my internship at Snap Inc., I got the amazing opportunity to work cross-functionally with various departments and teams throughout Snap. Snap has an overarching brand identity, as well as, the platforms and services it provides. Within Snap Inc., teams want to feel a sense of individuality within their departments and teams to help them stand out in the company. Ghost frames are the key to this. Bringing a purposeful visual identity while aligning with the brand guidelines of Snap Inc. These ghost frames were all designed with each department's mission and identity at the forefront.

CLIENT
Snap Inc. (Snapchat)

TYPE
Branding / Identity Design / Merchandising

ROLE
Lead Creative / Graphic Designer

YEAR
2020

Ghost frames express different concepts or events in a visual form. In the case of these ghost frames, they bring identity to a team's (or department's) core purpose and ethos at Snap Inc. These ghost frames can be used across all channels to create a unified brand experience.

A selection of different ghost frames designed for teams and departments at Snap Inc.