Grow
Pink

INTEGRATED CAMPAIGN

Grow Pink is an award-winning breast cancer awareness program designed by AltaMed Health Services to bridge the gap in healthcare equity for underserved populations. By utilizing culturally sensitive outreach, the initiative successfully drives residents to schedule life-saving mammograms at AltaMed clinics.

Grow Pink is an award-winning breast cancer awareness program designed by AltaMed Health Services to bridge the gap in healthcare equity for underserved populations. The campaign addresses the significant disparities in breast cancer survival rates among women of color by transforming clinics into hubs of education and support. By utilizing culturally sensitive outreach, the initiative successfully drives residents to schedule life-saving mammograms at AltaMed clinics. Grow Pink doesn’t just promote early detection; it fosters a culture of proactive health and resilience, ensuring that high-quality, preventative care is accessible to the Latino and multi-ethnic communities who need it most.

CLIENT
AltaMed Health Services

TYPE

Creative Direction

Branding Identity

Multi-Channel Marketing

Print Production

Editorial Layout

Brand Merchandising